A smooth and seamless event is always down to some excellent organisation. Having all things covered and carrying on without glitches or issues is the hallmark of a strong event organiser.
For events providing food, a big area of focus is the catering. This plays an important role in adding a touch of class and luxury to proceedings, keeping guests happy and satisfied.
As a caterer, being able to deliver on this front for your clients is a must. But being confident in your ability to provide this, and convincing your potential clients of the same, can be challenging.
In this blog, we take a look at some of the factors that are important in event catering and some of the things you need to do to appeal to would-be clients. Read on and find out what to consider here, and how best to ensure businesses select you as a partner whose luxury catering services meet their requirements.
What’s the vibe?
When starting to consider which event caterer to select, your clients will be thinking about the type of event they are holding.
What’s the vibe going to be like? If it is a formal occasion, they will need to hire a caterer they trust to meet and support that look and feel of the event, and who has experience in delivering for events of this kind. Naturally, the food and culinary options available need to be in keeping with this, and so promoting the fact you are flexible and capable of meeting their needs is a positive.
Equally, if their event is more laid back, then selling yourself as a catererwho can work with this feel is a plus.
Be sure to get a feel for the kind of catering the client would be most comfortable with.
Traditional or experimental
When it comes to the type of food that is going to be served, understand whether your potential client is more comfortable with traditional food choices, or willing to try something a little out of the ordinary.
For events with a certain clientele, something wacky and exciting could be the perfect fit. If this is the kind of event your client is organising and think attendees might benefit from this, then look to come up with some options that meet this description.
For other occasions, more traditional foods with a simple yet effective feel can do the trick.
Track record
What have you done to date? In the age of social media, it is possible for clients to find images and comments from people who have used your services before. So look to contribute to this space and post photos that show your business off in a good light. This will give them a feel for whether or not your offering is in keeping with what they want for their own event.
Pictures from previous events you have worked at are a really strong way to give a visual idea to clients of how things will go at their own event.
And if you can get positive testimonials from others who have worked with you before, then this can be used as a good trust signal.
Budget
Finance is always an important consideration, so making things clear on a monetary front can make things easier from the client’s perspective.
Organisational signs
One thing you definitely need to do as a caterer is exhibit a level of organisation and readiness. Professionalism is vital and a level of trust needs to be established from the outset.
Problems like delays in correspondence, things being forgotten about, or a general lack of organisation even in the communication phase, will act as potential red flags for your client.
A caterer needs to run an efficient operation, and if there are signs this is not the case, then they are unlikely to be ignored. Try to iron them out!
Clients will listen to their gut
We mean this last point on two levels. Firstly, clients will have a gut feeling about whether a caterer can meet their needs, so do what you can to create good vibes and sow the seed in their mind that you are the right fit for them.
Also offer samples of the kind of food you can provide. Offering a taster upon meeting allows a client to get a feel for the kind of food on offer and the quality of it. This will go a long way to helping them decide whether you will be a good fit for their event.
Selecting your perfect luxury catering suppliers
We hope this has helped shed some light on what to consider when looking to appeal to clients as a caterer.
Here at Fine Food Specialist, we are experienced luxury catering suppliers and understand the importance of beautiful food choices. Our range of products reflects our expertise and passion for this area.
We also appreciate the need for delicious food options provided in a timely and efficient way at an event, and the need to be flexible, organised and punctual.
As such, we have a superb range of catering products that we are sure can help your catering business reach new heights. Our founder Drogo Montagu has scoured the earth to find the very best products that are sure to wow.
We have a particular array of delicacies and tasty treats which we provide as part of our catering service. This covers baking and baked goods, as well as our canape ingredients and petit fours options.
What’s more, we have a superb array of dairy products for catering occasions, while our specialist butter and eggs are forever popular.
Add to this our dim sum and tart shells and canape cones and it is fair to say that the catering offering available from Fine Food Specialist is second to none.
Choose Fine Food Specialist as your luxury caterer
For events where there needs to be quality and professionalism in abundance, purchasing catering products from Fine Food Specialist for your luxury catering company makes for an excellent decision.
To start discussing buying from us, simply browse through our catering range and find the perfect additions to your offering.
And if you have any questions, simply get in touch with us. We will be happy to talk through your requirements and start to put a plan in place which will help you make any event you cater for an absolute triumph.
